Digital Ecommerce Software

An ecommerce platform is software that allows you to create and manage an online store. You’ll use this software to manage your products, site, operations, and everything else related to online sales.

CloudKart

Covid 19 Retailers Challenges - ​Offline To Online

It is important to understand the pros and cons of not going online

Features

Pro's

  • Quick and easy to ​setup than a physical store

  • Cheap to setup with less risk

  • There’s no loss to theft

  • 24 hour sales, trade all day, ​everyday

  • National and international reach with wider geographical pool of customers

  • Less employees, save money, more profit

  • Collect more data, buying behaviour, age, location, demographics, related items

  • Look bigger than you actually are

  • Stock more items, order on demand

  • More flexibility - Work from Home

  • Environmental factors don’t affect the internet like weather, bad traffic, parking etc

  • Customers can promote your products much more easily - via social media channels

Con's

  • Marketplaces take a cut, need to sell more to improve margins

  • More competition on Internet with more eCommrece stores

  • More admin to write / update product description, images, listing

  • Less customer contact is harder to upsell other items

  • No touch or feel the quality of items

  • Postage - Shipping cost can be expensive

  • Dependency on hardware failure through machine malfunction or disaster

How it Works

​There are pros and cons to both the online and offline channels. Question is ​how do you get around them? ​Of course, this is a lot more work so you may need to start with one and then implement the other however as a long term goal as you scale your business it makes sense to aim to have what’s known as a ‘bricks and clicks’ business model. Hopefully, this will help you to decide which is the best model is for you to begin with by giving you some insight into the benefits and downsides of either option.

Done well, communication and marketing helps get strategy delivered. That’s a higher order outcome than simply changing perceptions work builds Now, the triple pressures of more regulations new competition.

Done well, communication and marketing helps get strategy delivered. That’s a higher order outcome than simply changing perceptions work builds

Done well, communication and marketing helps get strategy delivered. That’s a higher order outcome than simply changing perceptions work builds

Done well, communication and marketing helps get strategy delivered. That’s a higher order outcome than simply changing perceptions work builds